The Accounts Page

There are two different types of accounts, displayed in different tabs:

Clicking the advinda Accounts tab displays a table with all advinda accounts from the packages you have subscribed to. The number of results depends on your subscription.

advinda Accounts cannot be edited. However, they are continuously reviewed and updated by our Research Team.

Accounts: advinda Accounts Tab

Aside from using advinda Accounts you can also set up your own accounts in the application. These are called “Custom Accounts” Custom Accounts can be created by you or by members of your team. You have visibility to all Custom Accounts created.

Custom accounts can also be edited by any team member.

Accounts: Custom Accounts Tab

Sort, Search and Filter Accounts

You are able to search, sort and filter accounts:


A click on the “Filter”-button opens the Filter Menu. You can filter by Package and/or Investor Types


You can sort the accounts table several ways by clicking the “Sort by”-button. As default, the table is sorted by AUM: High->Low


You can search for advinda and Custom Accounts using the search bar. 

Creating an Account

Click the “New +”-button to create a Custom Account.

Complete the information, required fields are marked with an asterisk (*). Click Save and the Account will be added to your Custom Accounts list and, if you are working in a team, it will be automatically visible to your team members.

Accounts: Create Account

Editing an Account

If you need to make changes to your Customer Accounts, simply click “Edit” to update the account. Click “Save” and your changes will be automatically visible in the Custom Accounts tab and also to your team.

Accounts: Edit Account

The Account Details Page

The account details page shows information on an account in four separate sections:

Here you will find the contact data for the account as well as the  AUM and investor type. For accounts that were custom created, you will also see who created the account and who modified it last.

Accounts: Details

This section provides the asset allocation of the account as well as investment structure and focus if it is available. In addition to that, you may find the amount of new investments made in that year, who the investor is responsible for and who their auditor and/or consultant is, if applicable. Earlier years can be browsed by clicking on the year tabs.


The information in the asset allocation section is primarily taken from annual reports, press releases and interviews with investment deciders of the respective accounts.

Accounts: Contacts

The contacts section shows all contacts that are linked to the account. If you are missing a contact, you can add it by clicking “New +”.

Accounts: Contacts

The tasks section shows all tasks related to the account. Active tasks are listed on the Active tab, tasks that were marked by you or your team as DONE are automatically moved to the History tab.

Accounts: Tasks

Additional Relevant Contacts in Parent Accounts

Some accounts may be subsidiaries of larger groups. In this case, the relevant investment decider may not be present at the subsidiary but decisions may be carried out at the parent instead. If you do not find the contact you need in an account, make sure to also check the parent account for relevant contacts. In some of these cases we may only put the CIO of the parent company as the only contact on the subsidiary accounts if no relevant contacts can be found on the subsidiary level.

In the example shown here, you can see the “Bayerische Architektenversorgung” only has 1 contact, in this case the CIO. When opening the account though, it shows that it belongs to the Group “Bayerische Versorgungskammer / BVK” which itself has 12 contacts including investment deciders for different asset classes like Infrastructure, Private Equity, Real Estate, etc.

Asset Allocation on Subsidiary Level

advinda reports the asset allocation on the most granular account level to ensure as much detail as possible. This, in turn, leaves some of the larger accounts in our database without an asset allocation. Please refer to the account’s subsidiaries in this case to benefit from the detailed view of their asset allocation.

As an example, when viewing the “Bayerische Versorgungskammer / BVK” account, you won’t find an asset allocation despite its large AUM. The asset allocation, however, can be found on all its subsidiaries such as: “Bayerische Architektenversorgung”, “Bayerische Ă„rzteversorgung”, “Bayerische Apothekerversorgung”, etc.

Mobile Accounts page

Due to the limited screen size of mobile devices, the advinda mobile user interface looks slightly different than the desktop version:


You can navigate between advinda and custom accounts using the bottom bar. Commands can be found at the top.

Accounts: iOS


You can navigate between advinda and custom accounts using the top bar.  Commands can be found at the bottom.

Accounts: Android